Stories as a format are immersive, inherently tappable, and easily sharable. They make communicating information to your users effective and efficient, and they can drive improvements in your engagement and retention metrics.
As Stories are being adopted by a diverse set of creators and publishers as the go-to format for customer engagement, we believe it is vital to give businesses the tools they need to make Stories that are high quality, and to make them quickly. Stories are easy to digest and enjoyable to consume, therefore the process for creating them should follow the same principles, that’s why we’ve built Storyteller Studio.
In this blog post we’ll introduce you to the features that make Studio the most useful tool for creating high-quality Stories at scale and we will give you the information you need to start creating Stories of your own.
Making Stories, Simple.
When we first detailed what Storyteller would be, we decided that our guiding principle should be simplicity for the user. With Studio you can get up and running with Stories with minimal effort using a creation tool that is easy to understand and quick to master.
Studio is simple to use, with drag and drop capabilities and a vast array of different components to help make your Stories impactful and engaging. From the user interface you can add GIFs, emojis, shapes, videos, images, animations, text, and anything else you want to insert into the Story. You can add as many layers as you like, whether you’re a minimalist or a everything-at-once-alist, it’s completely up to you. You can also reframe videos and images to 9:16 ratio directly in Studio so everything fits into your Story.
A Faultless Workflow
Ask anyone the secret to productivity and they’ll say to get rid of any unnecessary obstacles. The more steps to completing the less likely it’ll be done efficiently. That’s something we’ve taken to heart at Storyteller and we’ve designed Studio to fit seamlessly in the Storyteller framework. You can launch Stories straight from Studio into the Storyteller CMS meaning they can be published live on your app or website right after they’ve been made – pending your own internal QA process of course.
Studio and the Storyteller CMS make this content creation and publishing workflow a seamless process. By utilising Studio efficiently you can quickly adapt to the changing needs of your business, getting the right message out to the right user when it’s needed to make sure your users are always up-to-date.
Create Custom Templates
Studio allows you to create and save custom templates for Stories so you can keep full control of your brand style, making it easy to quickly create Stories that fit with your brand guidelines. As the background design and brand aesthetic work only needs to be done once, this lets you get to the creative-meat of your content quicker and allows you to apply your brand style across all your Stories. There’s also no limit on the number of templates you can create, meaning you can host a whole roster of different types of content ready to go when you need it.
For instance, for a sporting highlight app you could create templates for the best plays, player profiles, fixtures, results, breaking news, half-time updates and then just drag and drop the relevant imagery and text and have a new Story made in just a few clicks.
All Interactive Story Features
When thinking about simplicity of use, we tend to think of sleek design, minimalism, and clearly defined options – which of course we’ve factored into Studio – but what often gets missed out on is thinking about practicality of use as well. For Studio we’ve thought of how people will use this tool and what they want from it. Therefore, we’ve built Studio to incorporate all the features available in Storyteller to make creating any type of story from scratch as easy as possible. As we add new features, they'll be added to Studio at the same time.
From here you can apply create a Story that is unique to your brand. This tool is designed with ease of use in mind, allowing anyone to pick-up-and-plug-in to get the Story creation ball rolling, making adding engaging and interactive Stories to their app or website possible in moments.
Storyteller’s Studio grew from a desire to bring easy Story creation to any business who wanted a fresh and exciting way to talk to their users. It was designed around efficiency when creating content and built to fit into an easy workflow to get Stories live in minutes. Through the use of Studio businesses can create Stories quickly, effectively build a posting workflow, experiment with new features and formats, and ultimately create a better app or website experience for their user.
If this sounds like something your business needs, you can get started with Studio for free today. Check out the user guide here to see the full intricacies of Studio and give it a go.