Storyteller Ads
Users can now author Ads in the CMS. These Ads will appear between Stories in the apps. Ads can be static images or videos.
Ad Duration
The duration of an Ad is determined by the creative asset the user uploads as the Ad content. Video Ads are as long as the video duration. Static Ads are 15 seconds long by default and this duration can be changed. See the ‘Creating Ads’ document on how to do so. The progress bar at the top of an Ad gives users an indication of how long the Ad is.
Linking From Ads
Each Ad has a Click Through button URL integration. App users can click on the button at the bottom of the Ad to access the URL content that has been chosen in the CMS when the Ad was created.
CTAs
By default, Ads have a CTA that appears in a button at the bottom of the screen. CMS Users have the option to add, remove, or edit this CTA to make it best suit the requirements of the Ad. See Creating Ads for more information.
Tracking Events
CMS Users can add tracking events to externally log user activity in the Ad, outside of the Ad Analytics that Storyteller provides. Event types that can be tracked, as well as when they fire, are tabulated below. The CMS handles the creation of tracking pixels to allow you to implement Tracking Pixel URLs to be able to track these events. Tracking Pixel URLs are URLs which the SDK will make a request to at the point the matching event occurs.
| Tracking Events | Description |
|---|---|
| Impression | This tracking pixel should be called at the same time as the OpenedAd event |
| Video Start | This tracking pixel should be called when the timer for the Page actually starts (i.e. once the image or video has loaded and is visible on the screen) |
| First Quartile | This tracking pixel should be called at the same time as the ViewedAdPageFirstQuartile event |
| Midpoint | This tracking pixel should be called at the same time as the ViewedAdPageMidpoint event |
| Third Quartile | This tracking pixel should be called at the same time as the ViewedAdPageThirdQuartile event |
| Video Complete | This tracking pixel should be called at the same time as the ViewedAdPageComplete event |
| Video Pause | This tracking pixel should be called at the same time as the PausedAdPage event |
| Video Resume | This tracking pixel should be called at the same time as the ResumedAdPage event |
Ad Analytics
Within the Ads section of the CMS, you can also access analytics to review each Ad’s performance on your app. You can find out more by reading the Ad Analytics document.
