Client Supplied Ads
It is possible to use client supplied Ads with the Storyteller SDK. If your tenant is configured to use client supplied ads, you can obtain stats for several metrics across each Ad using the CMS.
Obtaining Stats
Navigate to the 'Ads' option in the menu on the left-hand side.
Select the date range and Ad IDs that you would like to obtain stats for.
Click 'Download Ad Data'
This will generate and download an Excel spreadsheet containing stats for each provided Ad ID for the following metrics:
Ad Events
Description
OpenedAd
This event is recorded:
when an ad is loaded because the previous Story finished and an ad should appear next.
when a user swipes left on a Story to go to the next Story and an ad should appear next.
when a user swipes right on a Story to go to the previous Story and an ad should appear.
Uniques
The number of users that opened the ad.
DismissedAd
This event is recorded when a user:
taps close to dismiss the ad.
swipes down to dismiss the ad.
taps back on their device UI to dismiss the ad (Android only.)
taps to skip the ad if the ad is the last Page in the current set of Stories.
swipes left on the ad if the ad is the last Page in the current set of Stories.
completes the ad if the ad is the last Page in the current set of Stories.
SkippedAd
This event is recorded when a user:
swipes left to go to the next Story before completing the current ad.
taps to go to the next Page on an ad before completing the current ad.
AdActionButtonTapped
This event is recorded:
when a user swipes up on an ad to open a link.
when a user taps on the swipe up element of an ad to open a link.
PreviousAd
This event is recorded when a user:
swipes right to go to the previous Story when viewing an ad.
taps back to go to the previous Page when viewing an ad.
PausedAdPage
This event is recorded when a user pauses a Page which is an ad by pressing and holding on the Page.
ResumedAdPage
This event is recorded when a user resumes playing a Page which is an ad by releasing their long press which paused the ad.
Ad Analytics
Within the Ads section of the CMS, you can also access analytics to review each Ad’s performance on your app. You can find out more by reading the Ad Analytics document.
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