Story Analytics

Within the Stories section of the CMS, you can also access analytics to review each Story's performance in your app.

To access the analytics, simply click the Edit button in the row of the Story you want to review, and once in the Story Editor, navigate to the 'Analytics' tab. This will open the 'Analytics View' for that Story.

Performance Overview

In the Analytics View, the 'Overview' tab gives you a breakdown of key performance metrics for the Story as a whole.

These metrics are presented across six charts:

  • Page Views - the number of times the Story's Pages were viewed by users

  • Viewers - the number of unique users who viewed the Story

  • Shares - the number of times users tapped the Share button on a Page of the Story

  • Swipe Up - the number of times users swiped up on a Page to access a URL, if applicable

  • Poll Votes - the number of times users voted in a Poll

  • Poll Shares - the number of times users shared a Poll

  • Trivia Quiz Completions - the total number of users who have answered all of the questions in a Trivia Quiz

  • Trivia Quiz Shares - the number of times users shared a Trivia Quiz

These charts allow you to quickly analyze any peaks and troughs in these metrics during the Story's lifetime on the app.

The chart summaries provide the totals of each metric for the Story’s lifetime. The percentage of total viewers who shared Pages or swiped up on them are displayed on the Share and Swipe Up chart summaries.

You can also hover over each data point in the chart to view the totals per hour, per day.

Page Analytics

The 'By Page' tab in the Analytics View gives you insight into the performance of each individual Page in the Story.

The total number of Views, Shares, Swipe Ups, Poll Votes, Total Answers and Correct Answers (if applicable) are given for each Page over the Story’s lifetime. The percentage of total viewers who shared, swiped up, voted, or answered correctly on each Page is also displayed, where applicable.

In addition to these key metrics, a Retention chart illustrates users' engagement with the Story by showing the level of drop off at each Page.

A preview of the Story is provided alongside the Page data so you can analyze the performance in relation to the Pages' content.

Poll Analytics

The 'Polls' tab in the Analytics View gives you insight into the performance of each individual Poll in the Story.

The total number of Votes, Page Views and Shares are shown for each Poll. See Poll Analytics for more information.

Trivia Quiz Analytics

The 'Trivia Quizzes' tab in the Analytics View shows more details about each Quiz in the Story.

The total number of Quiz Starts, Quiz Completions and Shares are shown for each Quiz. See [Quiz Analytics][quizanalytics.md] for more information.

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